CITROËN DS3 4D Race

As an extension to their launch slogan "Anti-ordinary", we created a 4D racing experience using light-switch checkpoints that, once driven over by the miniature replica cars, activated 4D elements inside the driver's booth. The switches would either unlock prizes and bonus points / initiate one of the following simulated driving hazards: • Heat Wave - Sun Lamps • Fog - Smoke Machine • Snow - Snow Machine • Wind - High-powered Fans • Thunder & Lightning - Sub-woofers & Strobe lights

PROJECT OVERVIEW
 
As an extension to their launch slogan "Anti-ordinary", we created a 4D racing experience using light-switch checkpoints that, once driven over by the miniature replica cars, activated 4D elements inside the driver's booth. The switches would either unlock prizes and bonus points / initiate one of the following simulated driving hazards:
 
• Heat Wave - Sun Lamps
• Fog - Smoke Machine
• Snow - Snow Machine
• Wind - High-powered Fans
• Thunder & Lightning - Sub-woofers & Strobe lights
PROJECT CREDITS

Creative Director: Sharon Cohen
Creative Architect: Roger Pestana
Head Designer: Carla Nel
Design Support: Johann Witbrood Botha
3D Design: Rofhiwa Nyambeni
Sound & Motion Design: Carla Nel
Sound & Motion Support: Tristan Vogt 
Campaign Video: Tristan Vogt
Developer: Ryno Van Belkum
Development Support: Chris de Wet
Development Support: Sandy Lin
Production Manager: Brendan Alan O'Leary
Senior Account Manager: Carrie Teale
Project Management: Sandy Rodrigues
Copywriter: Roxy van Eyk
ACTIVATION - Photography by GAS Photographic
CAMPAIGN VIDEO SCREENSHOTS
3D STAND DESIGN
3D PRINT TIMELAPSE (MODEL CAR REPLICA)
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