HP: Up for Anything

A ground breaking giant laptop was built and a gamification mall campaign was used to create a digital real-time experience. Fans physically engaged with the product through a striking 4-D replica of the HP ENVY which is the largest laptop in the world to date. To showcase this innovative and entertaining product we created an unforgettable experience through an interactive "build your own beat" challenge. Track: Justice - D.A.N.C.E. (Radio Edit)

Music: Justice - D.A.N.C.E. (Radio Edit)
Project Credits
Creative Director: Sharon Cohen
Creative Architect: Roger Pestana
Head Designer: Carla Nel
Developer: Ryno Van Belkum
Development Support: Chris de Wet
Production Manager: Brendan Alan O'Leary
Senior Account Manager: Carrie Teale
Project Management: Sandy Rodrigues
Copywriter: Roxy van Eyk
Video Editor: Tristan Vogt
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