Citizens Bank - The Living Portrait of NYC Website
THE BRIEF Our NY office had created a wonderfully immersive NYC launch experience for Citizens Bank. “The Living Portrait of NYC” was an immersive, multi-sensory live in-person experience that ran for about 2 weeks. All promotions/advertising drove to a website where people can register for free to get a ticket. The site was a crucial centerpiece to their campaign – if people didn’t register, they wouldn’t come. Our South African team was tasked to bring this part of the full experience to life.
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