Cadbury P.S. - Love Notes
We wanted to celebrate ANY and ALL lurrrve. So we used special edition Cadbury P.S. bars, each saying ‘I love you’ in South Africa‘s 11 official languages to create a Facebook & Instagram kARaoke filter. It allowed audiences to serenade whoever (or whatever) they loved... in their local language. Our songbirds also had the chance to win weekly sing-a-grams and the opportunity to take over our advertising with their grand declaration of love for Valentine’s Day.
