Nestlé® Nankid® Milestone Reminders

We were tasked with promoting a new Nestlé offer that focuses on the growth of children aged 3-5. Our market was made up of mothers that want the best for their little ones. but are busy and too preoccupied to focus on all the finite detail of their child's development. How could we unpack the valuable and nutritious content of our product offer, as well as insure that they're able to be the best mom that they could be? We created an online tool that empowered these hard-working Moms with a simple reminder at every key milestone that their kid would encounter. It was easy - They just gave us their child's birthdate and some basic info, which our system would use to plot out a personalised development plan over the upcoming years of their journey. Once a month, they'd receive a calendar alert that included a personalised link showcasing that milestone for their child's age and how they could make the most of it.

You may also like