Cadbury BubbliFeed

Everyday our newsfeed’s overflow with negativity and cynicism. Hidden in-between all of this are genuine moments of real & happy human interaction… and opportunities to burst the bad ones. Bubbly is a manifestation of those moments… an opportunity to share and amplify a moment of bliss. So, what’s the idea? Whether it’s a retweet in agreement, a cheeky heart or simply adding an endearing hashtag to show some tone - Bubblification already exists and we should own it and celebrate it. Throughout the campaign… we Bubblified our user’s feeds.

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