Spotify® Sound Tour

The pandemic hit the world hard. But Japan is a visual feast, from neon cities to tactile bamboo landscapes. So as Japanese tourists turned to domestic travel, Spotify® Japan elevated this by launching specially curated experiences re-acquainting Japanese with local culture in a fresh modern way. Spotify®’s app has a built-in scanner that can read their unique barcodes. We decided to reinterpret these (typically static) barcodes into beautifully crafted 3-Dimensional artisanal installations. The installations were both inspired by their surroundings and scannable in the app to lead to custom-made music sampled from that same tourist hot spot. We created a new way to look at and engage with digital OOH.

The original pitch deck: https://speakerdeck.com/tristanvogt/spotify-r-japan-on-tour

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